To help get McDonald’s crew ready for the summer 2019 $1 Cone promotion, we proposed building a video game from scratch that would test crew’s ability to pour the perfect cone, maintain the soft-serve machine, and up-sell cones at counter.
I was responsible for game concept development, design and illustration, vendor direction, and overall project management.
Game play screens.
Game logo for both English and French Canada.
Mapping out game concept and functional requirements.
Art direction developed using McDonald's existing brand and the real world soft serve machines in use.
Mapping out all possible user flows to establish the entire UX system.
